Fendi in collaboration with Fila has created a capsule collection and for the occasion the logos of the two companies have been merged, and reinterpreted by the Scottish artist and instagrammer Hey Relly.
In fact, the latter has succeeded in uniting the red and blue F of the Fila sports brand with the iconic F of the Fendi fashion house to create an exclusive limited edition collection that blends sports and luxury and streetstyle. The reinterpretation of the logo has achieved great success on the net and on social networks, especially after the first photos of the capsule collection appeared. The special collection born from the union of Fendi and Fila bears the name of "Fendi Mania" and will feature multi-layer shorts inspired by Wonder Woman, tight-fitting dresses, bags, jackets, parkas, down jackets, sweaters, tracksuits, shorts, tops and leggings, without forgetting sneakers, sandals and boots.The Fendi Mania logo also appears on every component of the collection and can be found in two color versions: red and blue and yellow and white, often appearing on the garments in a graphic strip placed diagonally or clad on the clothes. The collection has been presented with videos and special events all over the world where the protagonists are its garments that refer to streetwear, revisited in an exclusive key.
The entire Fendi Mania collection can only be found in a selection of 56 Fendi boutiques, in other stores such as La Rinascente in Italy or Galeries Lafayette in France or on the fendi.com website, for kids we can site carofiglio junior. But it does not end here because the LVMH luxury home has also occupied the 11 windows of boulevard Haussmann opening a pop-up dedicated to Fendi Mania at the main entrance of the department store, where you can discover the capsule collection for men, women and child of prêt-à-porter and accessories for Autumn-Winter 2018/19. The prices of the collection vary: from 790 euros for a pair of sneakers, 950 euros for a sweatshirt or 980 euros for the baby carrier, up to the boots from 1,490 euros and the 2,500 euros bomber.
Fendi launches the new umbrella hat on the market
Anyone, at least once in their life, on holiday or during everyday life, wanted an umbrella that would stand alone in the rain or to protect itself from the sun, to avoid keeping the hands busy. Well, despite someone trying to create a similar object, only Fendi has created the most fashionable umbrella hat of the moment, an indispensable must have for lovers of fashion and novelties. In fact, a few months ago, during the Fendi fashion show, the Roman maison presented the new fall-winter 2018/19 menswear collection, characterized by the practicality of clothing. But above all, a gadget attracted the attention of those present on the catwalk: the umbrella-hat, which keeps warm, protects from the sun and at the same time protects from the rain. The key word of the collection is in fact the practicality and reversibility of the looks. The umbrella hat is a creation of Silvia Venturini, artistic director of the line, who designed her collection on the theme of airports and explained: "The airport is a place that gives me a lot of inspiration. I started from there to do something that is faithful to Fendi ". The new must-have of this season can be pre-ordered on the site of the Roman maison at a price not really accessible to anyone but feasible for all lovers of novelties in the field of fashion. The umbrella hat can be found at the price of € 280, a figure that can be spent for all those who want to have their hands free to do anything else and at the same time be super cool and protected from the sun and rain.